Our Point of view and performance Model
Our approach starts with the WHY...
Most organizations and individuals do not have a clear purpose, and if they do, they can’t articulate it succinctly nor communicate to people.
The 'Why' is probably the most important message that an organization or individual can communicate as this is what inspires others to action. 'Start With Why' is how you explain your purpose and the reason you exist and behave as you do.
Neuroscience tells us that successfully communicating the passion behind the 'Why' is a way to communicate with the listener's limbic brain. This is the part of our anatomy that processes feelings such as trust and loyalty - as well as decision-making. Communicating 'Why' taps into the part of the listener's brain that influences behavior. This is why the Golden Circle model is considered such an influential theory of leadership. At an organizational level, communicating you're 'Why' is the basis of a strong value proposition that will differentiate your brand from others.
Accelerating Change
Change is hard. We hear it often, we say it often, and we end up believing it. Nevertheless, change is something we also desire and strive for. Whether the change involves transforming your business, developing a new skill, or making a big life change, we have all experienced the desire to make a change in our lives.
Our High-Performance Framework helps our clients unlock their true potential through clarifying their WHY & aspirations, and then understanding what it will take to unlock that change.